Having a great marketing strategy is the core to the success of any business. Without a precise marketing strategy, you lack focus. And without focus, you could, quite simply, fail. Failure to plan is planning to fail.
Marketing is not a one-time, one off activity. It is made up of several ongoing strategies and different components necessary throughout each and every stage of a business’s endeavours - from long before a sale is even made, to long after. With markets moving so quickly, and potential customers at a premium, it is essential to have the correct strategies in place.